Digital Marketing

What is digital marketing?

Digital Marketing

Digital marketing is a process to promote a business and services through globally or technology. It is globally reached as well as 24/7 available. Digital marketing is the best way to rank your website on top. It helps in beating your competitor as well as engage awareness of your brand.

Through digital marketing you can reach the people interested in your offering, interact with them, as well as build a trust with your brand.

Types of Digital Marketing

  • SEO (Search Engine Optimization)
  • SMM (Social Media Marketing)
  • Content Marketing
  • Email Marketing
  • SEM (Search Engine Marketing)
  • SMO (Search Marketing Optimization)
  • ORM (Online Reputation Management)

Benefits of Digital Marketing:

  1. It improves the quality of leads.
  2. It builds stronger relationships as well as engagement between customers and you.
  3. It gives us a chance to stay ahead of competition.
  4. It helps in increasing revenue.
  5. It helps to reach accurate buyer persons.

Search Engine Optimization(SEO)

SEO is a process used to optimise a website with the help of technology so its pages can become easily findable, more relevant and popular towards user search queries. SEO helps people to find what they are looking for.

  • It helps to generate quality or quantity traffic.
  • It is an unpaid process.
  • It is a long term process.
  • It helps in ranking a website on top.
  • It helps to make a brand.

Types of SEO

There are Two types of SEO

  1. ON PAGE

On Page SEO: On-page SEO covers the strategy that you use on your website that helps search engines to rank and understand your content better. It helps in making an SEO friendly website as well as optimize page.

Off Page SEO: Off-page SEO includes the strategy that relates the activities carried out away from your own website like Backlinks, Domain Authority as well as Page authority.

Domain authority is a search engine ranking score developed by moz that predicts how likely a website is to rank on search engine result pages.

Page authority is a MOZ score that can create how any specific page will rank on a search engine result pages.

Social Media Marketing(SMM)

Social media marketing is a form of marketing that uses social media platforms as a marketing tool. This social media platform like Facebook, Instagram as well as Twitter. Nowadays social media skills are very important for all digital creators to become more efficient as well as deligent.

Social networking, photo sharing, video sharing, blogging, as well as posts are strategies that lead in social media marketing and it generates a wide traffic in your website.

Content Writing

Content Writing is a form of online writing which is closely linked to web marketing campaigns. It includes Blogs, videos as well as Social media posts. It helps in promoting brand awareness as well as reach people easily.

Content writing includes copywriting, SEO writing, Crafting social media posts, scriptwriting for video content as well as email campaigns.

Email Marketing

It is a process to promote a business, products and services. It is a form of marketing that can make the customer on your email list aware of new products, discounts as well as other services and it is 24/7 available and globally reached

Types of Emails

HTML: It contains images as well as colours on emials.

Text Emails: No images, No graphics as well as No formatting are used in Text email.

Search Engine Marketing(SEM)

Search engine marketing is a strategy which is used in digital marketing. It helps to increase the visibility of websites in Search engine result pages.

Social media optimization(SMO)

Social media optimization is a process that involves social media platforms to grow a company. It helps to increase the awareness of new products in marketing as well as allows them to connect with customers. Platform like Facebook, Instagram, Twitter etc are engage products by sharing content on it.

Online Reputation management(ORM)

Online reputation management is a tool in digital marketing that helps revoke the bad impressions and reviews in a website as well as spread positive customers. It helps to build a good image leading to new customers, helps in increased sales as well as growth.

Does Digital marketing work for every business?

Digital marketing can work for every business in any industry. Digital marketing strategies is used  in every business as well as help in improving the business growth.

Everyone who is interested in this field and making a career can enrol in digital marketing. However, there are many fields in digital marketing like content writing, mobile marketing, SMM, SMO etc. Digital marketing requires strong writing skills as well as social media skills.

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