Digital Marketing
Digital Marketing is the process to promote the product or services though any digital devices. These devices like computer, Laptop, Mobile phone etc
Benefits of Digital Marketing are so many, like, In it we are working 24/7. It is budgetable marketing as compared to traditional marketing because in digital marketing the running ads are budgetable, in traditional marketing the ads are very expensive.
In digital marketing we are reach globally, because the running ads are show in all over world. The another benefit of digital marketing is ROI(Return On Investment) in it the profit is 2*,3*,4* are more from are investment. In digital marketing we run ads in different platform like Facebook, Instagram, YouTube, Google.
In digital marketing, we can target the audience. Digital Marketing is Remarketing and Retargeting platform. Remarketing platform means we collect the customer data for show the back to back ads to connect with us. Retargeting platform means the customer previous accessed our website so that we can easily contact with all customers.
Key components of Digital Marketing
SEO(Search Engine Optimization), SEM(Search Engine Marketing), SMM(Search Media Marketing), ORM(Online Reputation Management), Content Marketing, EMail Marketing. In Digital Marketing there are two types of Keywords: the first one is Informational Keywords and another one is Navigational Keyword. The Informational keyword also calls Short Tail Keywords and Navigational Keywords also call Long Tail Keywords.
SEO key component is to help get traffic from free and organic search engines. SEO helps to improve our website position. There are two types of SEO. The first one is On Page SEO and another one is Off Page SEO. SEM key components help to increase the visibility of a website in search engines.SMM key components help to build social networks and share information.ORM key components help to respond to any negative or false comments on websites and social media.Content Marketing key components help to attract an customer by sharing article,videos and other media. And the last onEMail Marketing key components help with digital marketing that use email to promote a business product.
Use of Digital Marketing is globally maximum people use mobile and search online before buying so digital marketing helps to more easily target their customer online and mobile. In it we can easily target customers. Digital marketing our investments are low and get a high rate of investment.
In 1990 digital marketing was used for the first time.The digital age took off with the coming of the internet of the Web 1.0 platform.The Web 1.0 platform allowed users to find the information they wanted but did not allow them to share this information over the web.
Types of Ads.
The first one is Digital Devices ads. The second one is Digital Content Platforms. The third one is Digital Media. The fourth one is Digital Data. The fifth one is Digital Technology.
Marketing refers to any activities that a company uses to promote its product and improve its market value. In order to be successful marketing required a combination of ads, sales and ability to deliver goods to the end coustomer.
Digital marketer require strong writing skills along with data analytics and social media skills. You also want to take courses in digital marketing. You need to be skillful in communication to effectively tell your product story to your consumer base. Data analytics skills are important for understanding how well your performing company is and where they can be improved.
Marketing has always been about connecting with your customer in the right place and time.Today you need to meet them where they are spending time on the internet.Digital marketing also called online marketing refer to all marketing efforts on the internet.It has expanded its reach to almost every digital device like computer, laptop,smartphone etc.On present time every business is going digital be it a tech big or small business.So, that everyone first prefer to going online.Every ads we see today on our phone and other digital platform when we entry any website this is part of Digital Marketing.
SEO
SEO Stand for Search Engine Optimization. It is a digital marketing key component. Basically the main purpose of SEO is to generate organic traffic on your website. By the use of SEO it is very easy to rank websites in google platform. SEO takes 5 to 6 months but it works.
Definition:
SEO is the process of improving the ranking of a website, web page, or other content on a SERP (Search Engine Results Page)
Types: 1. On Page SEO
2. Off Page SEO
1.On Page SEO- It means optimized web pages for search engines so that web pages can easily crawl them and index them suitably. On-page SEO includes focus keyword, title, meta description, headings subheading ,Image etc.
2.Off Page SEO- It refers to actions taken off your website. Like backlinks and mentions on other sites. In off page seo totally work on backlinks, our website links paste on other websites by user id.
Benefits of SEO-
1. Improve customers experiences
2. Increase brand visibility
3. It is long term strategy
4. Boost organic traffic
5. 24*7 working
6. Help to rank websites.
Advantages- SEO helps to bring organic search traffic to your websites. It increases brand awareness. SEO helps to optimise websites for mobile users. It helps to build trust with users and customers.
Disadvantages- SEO mistakes could easily kill your startup and with it there are no guarantees of almost anything. It takes a very long time to show results and positive ROI
In the future everything is digitalized. At present, if we are thinking of buying something, first of all we do this thing on google platform and we gain some knowledge of the products. Google gives us four or five different platforms in the same product and the rate is also different in every platform. Then viewers start to buy products in online marketing. So in the future digital marketing is very needed.