HOW GOOGLE WORK
GOOGLE- Here we are discuss about role of SEO in google. Firstly we describe how google work. Google is commonly known as a popular internet search engine platform where you can discover your news ideas and find information about all over the country and firstly in this platform you can search anything according to your interest and find a best and relevant result. In google search engine you can search your keywords then you visit to (SERP) search engine result page after that you will see all similar information related to your keywords.
Have you ever seen the best result similar to your keywords is located at top of page and google show you million of results related to your keywords but most traffic generate on top of page results. If you are created any website google have their own algorithm to rank website google bots crawl your website to understand the information and rank based on your website information.
If you want to improve your website and rank at top of page when any user search keyword similar to your website you will take help of SEO by doing in your website. After that SEO will optimizing your website and try to rank your website at top of page.
ROLE OF SEO
SEO- SEO stands for search engine optimization. SEO plays a very important role in google. When we search any keywords google shows us most relevant results. When search engine bots crawl any website they index the website based on different factors. SEO will help us to make our website better for search engine .it will optimize our website then search engine bots easily understand the website and rank it on search. In SEO there are many ways to improve our website and also make our website more understanding to crawlers.
Mainly SEO work are rank our website in search engine result pages. If our website are located at top of result page it means more people see our website. It also help us to generate organic and unpaid traffic in our website. SEO is very useful to rank any business or promote our any product through our website and also helps to generate organic and unpaid traffic in our website. In goggle when any user search any keywords related to our website and searching best result for them there are too many other similar website or million of new website are added in google. Here SEO helps us to rank our website at the top of search engine result page. There are two ways to increase ranking our website.
TWO TYPES OF SEO
1.ON PAGE SEO
On page SEO focuses on optimizing our websites that are under our control.
- ON PAGE SEO INCLUDE FACTOR LIKE:
- Page title and headline
- Images
- Meta description and tags
- URL
- High quality and regularly updated content.
2. OFF PAGE SEO
Off page SEO focused on referral traffic to your website from another website.
- OFF PAGE SEO FACTOR LIKE:
- Link building
- Brand building
- Content marketing
- Social sharing
These are two types of SEO or some functions of these and most importantly, if you really want results from SEO then it requires constant maintenance and it takes more time. It does not give profit at beginning. When you come to SEO always remember it is a long term process and also it can take a year to rank your website.
SOME BENIFIT OF SEO
1.It help to generate organic and unpaid traffic
2.SEO reach to entire target audience
3.SEO optimize user experience
4.SEO helps to make your brand and increase brand visibility
5.Reaches more people
6.You will close more sale
7. SEO rank your website at top of page