Digital marketing is the online marketing to advertise or sell your product through digital mode with the help of mobile , tab , laptop , etc . In marketing it is divided into 2 types: Inbound marketing and outbound marketing . In inbound marketing we promote our product through social networking sites , youtube , google ads , websites , etc . But In outbound marketing we promote our product through T.V. ads , newspapers , radios etc. In the inbound market it is in budget , we collect all details of the user , we track the customer easily but on the other hand in the outbound market we have no data of customers , it is non remarkable .
THESE ARE SOME KEY COMPONENTS OF DIGITAL MARKETING :-
- SEARCH ENGINE OPTIMISATION (SEO)
- SEARCH ENGINE MARKETING (SEM)
- SOCIAL MEDIA MARKETING (SMM)
- SOCIAL MEDIA OPTIMIZATION (SMO)
- ONLINE REPUTATION MARKETING (ORM)
- EMAIL MARKETING
- CONTENT WRITING
In digital marketing we reach customers easily , we have specific types of customers for our business as well as many more things that help us to boost our business with the help of digital marketing.
There are some advantages and benefits of digital marketing :-
- AFFORDABLE
- MOBILE ACCESS
- FLEXIBLE
- ONLINE SHOPPING
- TRACKING
- MULTIMEDIA
- PROMOTE YOUR BUSINESS 24/7
- IT PROVIDES REAL DATA
- IT HELPS TO INCREASE ROI
Affordable:-
Digital marketing is less expensive as compared to other methods for marketing . If we use ads in digital marketing, it is affordable as compared to other modes of marketing.
Mobile access:-
As we all know that the mobile phone is a basic need nowadays , most of the people use mobile phones for social media sites, for news, for entertainment also some other activities digital marketing helps that time to reach the customers with the help of ads or text marketing.
Flexible:- With the help of digital marketing we are flexible to do our marketing with the help of google ads, social media marketing, social media marketing, as well as many more methods we do digital marketing .
Online shopping:- Nowadays so many people do online shopping for daily needs products, clothes, watches, shoes etc. Also with the help of digital marketing we spread our brand through google ads, brand awareness campaigns and other methods . We boost our sales or brand with the help of digital marketing.
Tracking:- With the help of digital marketing you can track the customers easily for your business also you can monitor which ad or which content does the user see for your business or you can reach to customers easily or remark them easily.
Multimedia:- In digital marketing you can put videos, images, audios, also these things attract the customer more for your product and it helps you to boost your business.
Promote your business 24/7:- With the help of digital marketing you can promote your business 27/7 . Because the internet doesn’t sleep, that means your business is always available to your customers all the time.
It provides real data:-Through digital marketing you will get genuine data for your product and it will also generate the data of a user organically.
It helps to increase ROI:- With the help of digital marketing you can save time and efforts for marketing and that time you can increase return on the investment.
WHAT IS SEO/ DEFINE SEO ?
SEO stands for Search Engine Optimization. In simple words, the process of improving your website to increase its visibility when people search for products or services related to your business/products in Google, yahoo and other search engines where people search for their needs.
HOW DOES SEO WORKS ?
In google or bing they use bots for crawling. The crawlers go from site to site then they collect all the information and do the indexing of the information and all the meta tags that we put on our webpage or web site then they rank up your website on the basis of algorithm.
Why is SEO important in Marketing?
SEO is the main key component of digital marketing. Nowadays most of the people search on google for Information as well as for their personal needs. For our business SEO is also important because most of the people search on google for purchasing a product or for work that they want in their offices as well as in their houses also. SEO plays a vital role for marketing our product or service in a very easy way.
SEO gives us a chance to rank our business or product on search engines.
MAINLY SEO IS DIVIDED INTO 2 TYPES:-
ONPAGE SEO:- On Page SEO means the process of optimising the parts of your web page or web site so they rank higher on search engines or search pages to get more traffic on your website.
It includes Rich content, meta tags, title tags, internal links, external links, images, videos, gifs etc.
OFF PAGE SEO:- OFF Page SEO means the strategy that relates to activities carried out away from your own website. Link building is often considered to be the main OFF page seo tactic.
In simple words making an account on another website to create a link to your own website is an OFF page seo.
Backlinks:- Backlinks are links from outside the domain that point to pages on your domain. A backlink is a link created when one website links to another website.
Types of backlinks:-
- Search engine submission
- Free classified submission.
- Image submission.
- Social bookmarking
- Forum posting.
- Infographic submission.
LOCAL SEO:-
Local seo is very important for your small business that operates in the region and opposed to the national level as well as it will help you to gain more website traffic on the basis of your local customers’ needs.
Businesses that have a physical location can benefit from local SEO. Local seo helps your business stand out even if you don’t have a website and helps drive more traffic to your business through online leads.
NAP:- NAP (Name,Address,Phone) plays a vital role for businesses to achieve higher search rank well in the local search engine results.