Month: December 2022

Photoshop

Photoshop is a photo editing software which edits photos and images with their tools. It is also known as adobe photoshop. It is available in many different languages , such as English, Hindi, Chinese, Japanese etc. In this course you will learn how to use and play with photoshop. This software provides many image editing features for images, graphics as well as vector graphics.

How will photoshop works

Photoshop is a photo editing, graphic design and image creation platform. The main head of photoshop is adobe photoshop. This is an amazing program that helps in business as well as personal uses.

It is a part of Adobe creative cloud, which has many tools like Adobe illustrator, Photoshop lightroom as well as Adobe Dreamweaver. Adobe creative cloud allows users to work in image and graphic content from anywhere.

Some main features of photoshop

Layers: This feature allows you to create levels which can help you to create images, editing texts, shapes or other designing elements. This makes it easy to create design as well as images, and edit them without affecting other parts of the image.

Selection: This feature allows the user to edit or move select parts of the image. This is very useful for making an image to make changes in a small area.

Brushes: It allows users to paint on an image with the help of Brushes. Brushes can be used for adding color to an image.

Filters: This feature allows users to use different types of filters that makes the image interesting as well as beautiful. This feature changes the appearance of the image by applying different filters.

What can we learn from this course:

• Graphic design.
• Logo design.
• Image editing.
• User experience design.
• Video editing.
• Adobe lightroom.

Graphic design: In photoshop you will learn how to work with layers, combine images, add creative graphics, texts as well as effects. It aslo helps in creating graphics for designers.

Logo design: It is a great tool for creating Logo design. It helps designers to create  high quality logos and you can also make money from it.

Image editing: It is one of the most powerful tools for image editing. It has many features like filters, graphics, sharpening and others that help in image editing.

User experience design: It is a powerful tool that helps for various purposes such as user experience. It has too many layers to edit and to manipulate.

Video editing: It can help in video editing. It can help in using filters, graphics, layers, videos and photos. Adobe Photoshop CS5 is the best version for video editing. It also has many features for editing videos.

Adobe Lightroom: It is a great app for editing photos with great features you can change your quality, brightness, sharpness as well as use many tools that help you in editing. You can also learn how to edit photos with the help of adobe lightroom on youtube.

Benefits of this course:

• You can learn about Photo editing, Graphics and Image creating at a professional level.
• If you have your own business then you can save your money by yourself by not hiring another person for work.
• You can express yourself creatively.
• You can learn T-shirt designing.
• You can easily learn about web designing.
• You can make money from this course.

Is Photoshop a good career?

Photographers, graphic designers and other professionals use photoshop for their work so, this is a great opportunity to build a career. A person must have passed 10+2 will be eligible for this course.

Does photoshop help to get a job?

It is a great skill to get a job. Many jobs such as graphic designer, web designer and user interface designer require photoshop skills. It helps you to work with domestic as well as international companies. You also have freelance job opportunities with photoshop or full time jobs with good pay.

You tube is a very helpful platform with help you can make new brand. .Many people looked your brand on you tube . You is also one of the most visited social media platforms in the world .where your brand did like and dislike

If you make new brand with the help of you tube .than you tube creating a new account Such as creating video content on you tube it can also help you build strong relationships with your followers. If you want to grow you tube following but you do not have a  the necessary skill to start.

It is easy way to make new brand help with you tube.  This guide teaches you how to make videos on the platform. You make any brand with the help of you tube. All social platforms  can be valuable . You tube in particular can be your secret brand building weapon. When you wield you correctly so you tube is an easy way to make new brands. 

5 Ways to you build your brands on you tube

 Starts with keyword research – If you engage in brand building, create content. That will help new members of your target audience. The discover your brands and keep them engaged .This is so important because YouTube is its own powerful search engine. 

 Create content – When you are creating your video ,think about your unique selling proposition. This element of your branding helps you define. What makes you unique and why audiences should invest in your businesses.

Stories are powerful – you can use videos that simply tell the story of how and why your brand was created .Your story should be valuable. Whether the whole video is focused on telling a single story and you are included in a short story.

Speak in a friendly conversational tone –Remember that a friendly , conversational tone. You will typically work best on you tube .You ever start making video and you want to hammer out your brand voice ahead of time.

Branded look – Branded buildings are not just about the video themselves . The best result will happen when you create a distinct branded look for your channel, too. So when people see your video pop up. They may even choose to click them knowing exactly what they will get.

You tube brand account cost and creating account

You need to start a you tube channel .One of the best parts about you tube is that it’s completely free to use . Creating a you tube account is just as easy as signing up for Twitter, Facebook, Instagram or any other social media platform .Tell you how to create you tube account ;

Firstly-  go to you tube 

Secondly- In the top right ,click sign in 

Thirdly- create account

Fourthly -choose for myself or To manage my businesses

Here are a few important detail to remember  about google account and you tube 

You sign into you tube with your google account – To sign in to you tube, enter your google account. Email and password after signing up for you tube ,signing in to your google account on another google services will automatically sign in to you tube.

Deleting your google account  will delete your you tube data-Including all videos comments ,and subscriptions .Before deleting your google account . you will have to confirm. That you understand you are permanently deleting your data on all google services including you tube .

You tube channel 

The most important component by far is the channel itself . A brand channel and a personal . you tube account look vastly different at first glance .That’s  because the channel art is tailored to highlight distinct factors. A personal account advertises its owner /content .Whereas the brand channel will focus solely on the brand .This is a classic example of an opposing marketing strategy .     

Explanation of digital marketing is a very good platform for promoting your product to any digital device . Explanation of digital marketing it also called online marketing is the promotion of brands to connect potential customers using the internet and  other forms of digital communication .

However include not only email , social media and web based advertising but text and multimedia messages as a marketing channel .It is the term used for the targeted measurable interactive marketing product or services using digital marketing technologies to reach the customers but if  you are small businessman then it is helped your product promoting and increase selling through any digital device. As well as your business grows fast by any digital devices .The role of digital marketing is to help brands gain online visibility.

Strategy digital marketing

Digital marketing quickly seeks .Find strategy digital marketing latest today firstly attractive result. Secondly awesome information .Thirdly relevant result fourthly Find it here for more info fifthly updated info and Fast response Search now get latest info.services. answers.

information. social . It is strategies build on and adopts the principles of traditional marketing using the opportunities and challenges offered by digital medium.

 Benefits of digital marketing 

Many people nowadays spend a significant amount of their time on social media .which is a great opportunity for businesses who want to expand their brand reach online. Pleasing customers is not easy .Therefor digital marketing gives business a boost and indirectly enables them to focus on the areas and that require more time and attention. Here are some 

Of the advantages of digital marketing and that can help businesses to grow constantly .   

1. Customers relationship management   

2. Technology

3. Cost effective 

4.Social presences

5.Advertising 

6.Target audience 

7. Investment

8.Consistency and trust 

9.Collaboration

10.Management

The scope of digital marketing 

It is a businesses can use data to target audiences based on factors Firstly gender Secondly age Thirdly location Fourthly interest and education . As the scope of digital marketing technologies involves companies are staying current by adding online components to their brick and mortar store or combining various digital marketing strategies to create an internet presence because most consumer use smartphone and research product online for buying digital marketing strategies crucial to businesses scope as; 

Firstly paid search 

Secondly Email marketing campaigns

Thirdly content marketing

Fourthly organic search 

Fifthly webinars apart from this there are many more 

Top 7 skill digital marketing expert      

Firstly Data analysis 

Secondly Content creation 

Thirdly SEO & SEM

Fourthly CRM

Fifthly Communication skills

6. Social media 

7. Basic design skill

However ,it differs from company to company. But if you are fresher and planning to join this  emerging industry and You can also earn a good amount without  having any experience. 

Digital marketing importance

Digital marketing helps to reach a larger audience than you could through traditional methods and target the prospects who are most likely to buy your product and services. so it is a valuable asset to your business’s growth and helps you establish an authoritative online presence and it is important because it connect a businesses with its customers when they are online and it is effective all industries and It is key to successful marketing has always been about connecting with a target audiences in the right place and at the right time.

Whether you want to promote your businesses locally and internationally .

Therefore provide you with cost effective solution and Every form of digital marketing is suitable for every business and some may even have more costs than others .It is  fairly easy to get started with.This ability to understand  customers’ changing needs quickly is a sure way of success for any company so nowadays digital marketing is very important for us                    

Education is key of success because It helps people become better citizens and it helps a person to get knowledge and improve confidence in life but without education you can not change your lifestyle. That person  is better understanding of society.

Top 5 reason why it is important our life such as;

Firstly need for equality.

Secondly provided stability

Thirdly make your dreams true 

Fourthly safer world

Fifthly confidence and improve lifestyle

Education is keys of success it can protect you more than you know and not only on a financial level, but it can help prevent you advantage of knowing and how to read and write but such as knowing not to sign any bogus documents. It is more important to every human being than you can move forward and it helps build character ,opinion and intellect but Each of us will still our ideas and ways. A person is important to society if that is literate . who is educated and developed his moral and ethical value in society.

 Education in ancient time in India both formal and informal ways of education existed Because it was imparted at home, in temple and pathashala. There were people in home, village and temples who guided young children in imbibing pious ways of life and in the olden day there was no formal education in India because education is key of success.

 Education problems in India

Education problem in India .It is divided into two parts: private and government but government education is fail to give a good quality and the major issue in second technical become very expensive. Firstly middle class family is not get higher because their have no money and secondly issue large number of primary school are not building and what to talk of basic facility like; drinking water ,washroom and playground and many more issue in faced primary school such as:

1. Expensive and higher education
2. Lack of resource
3. Less quantity and quality of teacher
4. Lack basic facilities
5. Lack of school in villages
6. Neglect of the practice
7. Bigger focus on the English language
8. Neglect of Indian language 
9. Problem of brain drain

Education solutions

 do we solve  problems in the education system such as;

1.Acknowledge and address over crowding 

2.Make funding school and a poverty 

3.Raise standard for teachers

4.Vehicle for providing scholarships to student

5 .Provide  basic facilities

6. Rural areas should open new school 

7. Given higher studies in low price  

8.Promote women’s education

9. Quantity and quality of teachers 

10.Compulsory and free education for all 

It is more important for every human being’s life because it gave more than knowledge and information and it helps we further in every field and if you less than knowledge you stay behind in every field .so it is most part of our life .

 3 Types of Education

1.Formal

2.Informal

3.non informal

Formal – This is also known as formal learning which usually takes place within the premises of the school but it refers to the basic academic knowledge that a child learns in a formal manner. such an it is provided from specially qualified  teachers who are efficient enough with the art of introduction and some of the example of formal education are classroom learning institute grading and certification.

Informal – This is the type of Education wherein a parents is teaching a child things that are beyond academic like preparing a meal of riding a bicycle and people can also get informal but through books or educational web site So this is an education that is not derived in school through a paper and learning method but it is not pre-planned nor deliberate.

Non informal – It refer to adult basic information but it can take different form of learning which is consistently systematically provide to developed to particular skill and ability in an individual and it is free course on different platform but this type of it is flexible and include a wide range of activities.

Digital marketing basic is the process of promoting a product through any digital device like- computer, laptop ,mobile phone Etc . So you can build a small business easily digital marketing means connecting people with brands in meaningful ways .You create a web site add compelling content and perhaps some product to sell. Your ideal customers finds your site ,is wowed by your product images and descriptions, makes a purchase and becomes a lifelong customers. 

Digital marketing benefits 

 It is makes selling and buying extremely simple .There are multiple website like -amazon, flip kart , Myntra etc. This applies to product such as clothes, groceries, medicines, food and so much more. It is simple way to reach new customers . So it is best way to promote any business.

1.SEO marketing

2.Inbounding marketing 

3.Social media marketing 

4.local marketing

5.public relations

Seo marketing – Search engine optimization to generate organic traffic .It helped rank a website. It is optimizer and more important is celling  and buying . You can easily advertise your product and services through SEO market. 

  Inbound marketing – Inbound marketing like -Facebook , Instagram, you tube etc. Firstly it helps Remarketing easily .Secondly it is budge table .Thirdly target the audience and last high ROI return of investment.

Social media marketing – Social media marketing ‘smm’ also known as in the use of social media because this platform on which users build social networks . So they share information to build a company’s brands ,increase sales ,and reach new customers . 

 Local marketing– Local marketing  refers to strategies that target religious audiences near your business .Getting your small business’s local marketing strategies off the ground is quick easy and free. These tips improve your local marketing. 

Public relations- Public relations is a valuable tool .Because it is refers to managing how others see and feel about a person ,brands and company. The use of two important business functions marketing and public relations to generate awareness and positive response to a product.

Website marketing

A website is the centerpiece of all activities. Because it is a very powerful channel on its own but it’s also the medium needed for a variety of online marketing. So t should be fast ,mobile friendly and easy to use. once your site is on the internet. You need effective website marketing strategies to attract your target audience .It is generate leads and sales.

Digital marketing

This uses a range of strategies to reach customers. whether the aim is to tempt them into make a purchase and increase their brands awareness. because It can easily build small businesses and promote any product.

Snapchat

Snapchat is an American instant multimedia messaging app and service developed by snap inc. It is an app with the feature of sharing pictures and videos to friends and family. The other feature of snapchat is that pictures and messages are available for a short time while the receiver sees the message and picture they never see these messages and pictures again.

It was developed in September 2011, 11 years ago with 37 languages and also developed by Evan Spiegel, Bobby Murphy and Raggie Brown.

It also allows users to store photos in a password protected area called “my eyes only”. In this you can save your personal photos and videos. Those videos and photos will show when you enter your password.

How to create an account:

• Go to ads.snapchat.com.
• Click sign up.
•  Enter your name and a user name.
• Make a secure password that will be easy to remember.
• Enter in a valid email address.
• Enter your birth date.
• Then you can verify your account by downloading snapchat on your phone.
• Now you can use your user name and password and sign in.

Some features of Snapchat:

Snap

Snap is a main feature of snapchat. In this you can click unlimited photos as well as make videos with different filters and you can also save those photos and videos in your gallery. 

Story

 Put your latest snap in the story and that story automatically disables after 24 hrs. This is an amazing feature of snapchat. This feature is also adopted by both Facebook and Instagram. 

Lenses

Lense is a feature to have fun by adding facial features and changing the way you look. There are multiple types of lenses to use in snapchat like face lenses, word lenses, scan lenses, AR bar, and connected lenses. All of these lenses have different uses that show your look in a different way.

Filters

One of the best features of snapchat is its filters. Snapchat has lots of filters such as black and white filters. Users use these filters and have lots of fun. These filters affect the image and make it beautiful. These filters also attract your audience.

Voice and Video call

This is one of the key features of snapchat. It helps to stay connected with people globally by making voice and video calls. People can easily connect with their friends and family all over the world. It is an easy way to connect with people.

Bitmoji

There are many bitmoji in snapchat which are very enjoyable to send. In this you can send your reaction through bitmoji which makes your chat entertaining.

Snap map

This is an amazing feature of snapchat . If a user clicks on the screen of a snap map then you can see the news of those places in the form of snap. Also, you can send your location to your friends then your friends can see your current location that will be seen on the snap map.

It is a fast way to share every moment with your friends as well as family. Billion of peoples use snapchat 1-2 hrs daily. Which helps you to grow your business. You can also make small videos of your business and shares on the snapchat spotlight. Your video can be shared all over the world and it helps in growing your business.

You can also organize your stories by creating stories, moments, and pictures. If you create your public account then everyone can see your stories,moments etc. Which helps you to grow your followers as well as helps to grow more views on your stories.

It is an amazing application for entertainment. So, create more and more stories on Snapchat and enjoy this application.  

Digital marketing is the online marketing to advertise or sell your product through digital mode with the help of mobile , tab , laptop , etc . In marketing it is divided into 2 types: Inbound marketing and outbound marketing . In inbound  marketing we promote our product through social networking sites , youtube , google ads , websites , etc . But In outbound marketing we promote our product through T.V. ads , newspapers , radios etc. In the inbound market it is in budget , we collect all details of the user , we track the customer easily but on the other hand in the outbound market we have no data of customers , it is non remarkable . 

THESE ARE SOME KEY COMPONENTS OF DIGITAL MARKETING :- 

1.  SEARCH ENGINE OPTIMISATION (SEO)
2.  SEARCH ENGINE MARKETING   (SEM)
3. SOCIAL MEDIA MARKETING   (SMM)
4. SOCIAL MEDIA OPTIMIZATION (SMO)
5. ONLINE REPUTATION MARKETING (ORM)
6. EMAIL MARKETING
7. CONTENT WRITING

In digital marketing we reach customers easily , we have specific types of customers for our business as well as many more things that help us to boost our business with the help of digital marketing.

There are some advantages and benefits of digital marketing :-

1. AFFORDABLE
2. MOBILE ACCESS
3. FLEXIBLE
4. ONLINE SHOPPING
5. TRACKING
6. MULTIMEDIA
7. PROMOTE YOUR BUSINESS 24/7
8. IT PROVIDES REAL DATA
9. IT HELPS TO INCREASE ROI

Affordable:-

 Digital marketing is less expensive as compared to other methods for marketing . If we use ads in digital marketing, it is affordable as compared to other modes of marketing.

Mobile access:- 

As we all know that the mobile phone is a basic need nowadays , most of the people use mobile phones for social media sites, for news, for entertainment also some other activities digital marketing helps that time to reach the customers with the help of ads or text marketing.

Flexible:- With the help of digital marketing we are flexible to do our marketing with the help of google ads, social media marketing, social media marketing, as well as many more methods we do digital marketing .

Online shopping:- Nowadays so many people do online shopping for daily needs products, clothes, watches, shoes etc. Also with the help of digital marketing we spread our brand through google ads, brand awareness campaigns and other methods . We boost our sales or brand with the help of digital marketing.

Tracking:- With the help of digital marketing you can track the customers easily for your business also you can monitor which ad or which content does the user see for your business or you can reach to customers easily or remark them easily.

Multimedia:- In digital marketing you can put videos, images, audios, also these things attract the customer more for your product and it helps you to boost your business.

Promote your business 24/7:- With the help of digital marketing you can promote your business 27/7 . Because the internet doesn’t sleep, that means your business is always available to your customers all the time. 

It provides real data:-Through digital marketing you will get genuine data for your product and it will also generate the data of a user organically.

It helps to increase ROI:- With the help of digital marketing you can save time and efforts for marketing and that time you can increase return on the investment.

WHAT IS SEO/ DEFINE SEO ?

SEO stands for Search Engine Optimization. In simple words, the process of  improving your website to increase its visibility when people search for products or services related to your business/products  in Google, yahoo and other search engines where people search for their needs.

HOW DOES SEO WORKS ?

In google or bing they use bots for crawling. The crawlers go from site to site then they collect all the information and do the indexing of the information and all the meta tags  that we put on our webpage or web site then they rank up your website on the basis of algorithm. 

Why is SEO important in Marketing?

SEO is the main key component of digital marketing. Nowadays most of the people search on google for Information as well as for their personal needs. For our business SEO is also important because most of the people search on google for purchasing a product or for work that they want in their offices as well as in their houses also. SEO plays a vital role for marketing our product or service in a very easy way.

SEO gives us a chance to rank our business or product on search engines.

MAINLY SEO IS DIVIDED INTO 2 TYPES:- 

ONPAGE SEO:- On Page SEO means the process of optimising the parts of your web page or web site so they rank higher on search engines or search pages to get more traffic on your website.

It includes  Rich content, meta tags, title tags, internal links, external links, images, videos, gifs etc.

OFF PAGE SEO:- OFF Page SEO means the strategy that relates to activities carried out away from your own website. Link building is often considered to be the main OFF page seo tactic.

In simple words making an account on another website to create a link to your own website is an OFF page seo.

Backlinks:- Backlinks are links from outside the domain that point to pages on your domain. A backlink is a link created when one website links to another website.

Types of backlinks:-

1. Search engine submission
2. Free classified submission.
3. Image submission.
4. Social bookmarking
5. Forum posting.
6. Infographic submission.

LOCAL SEO:- 

Local seo is very important for your small business that operates in the region and opposed to the national level as well as it will help you to gain more website traffic on the basis of your local customers’ needs.

Businesses that have a physical location can benefit from local SEO. Local seo helps your business stand out even if you don’t have a website and helps drive more traffic to your business through online leads.

NAP:- NAP (Name,Address,Phone) plays a vital role for businesses to achieve higher search rank well in the local search engine results.  

Women Empowerment

women empowerment refers to making women powerful to make them strong and capable of deciding for themselves .

This have suffered a lot through the years at the hands of men.

However, in other centuries, they were treate as almost non-existent. As if all the rights belonged to men even something as basic as voting .As the times involved, women realised their power.

There began the revolution for women empowerment.

Equal rights for men and women are enshrined under Article 14-16 in the Indian constitution, which came into effect on 26 January 1950.

Indian women received universal suffrage during India’s Independence in 1947,long before several Western countries granted women the right to vote.

Important

This are capable powerful, and unstoppable. it have made the world a better place with their endless strength, determination ,and belief, whether they are children ,teacher, homemakers, engineers, or doctors.

Women are rising above societal difficulties every day, making them a greater force to reckon with in modern times, with enough power to break free from the chains of patriarchy.

Women all across the globe are emerging out of the obscurity of the hearth and seizing leadership roles in fields that were previously thought to be entirely male domains.

We have been witnessing examples of female leaders transforming the world with their knowledge and desire for progress both globally and in India.

Education is Key

Education is seen as a critical step toward women’s empowerment since it encourages them to encounter obstacles, confront their established roles, and improve their quality of life.

So women’s education is the most influential defence mechanism for transforming their social status. India can only achieve this if they are educate and empowered.

Until we realise that creating an optimistic self-image for girls requires to be woven into the fabric of education.

we are merely educating but not necessarily empowering them to be strong.

Achievements

It is important to educate the students about some of the ordinary women who have accomplished incredible things – even if they aren’t on the curriculum – in the spirit of celebration. It’s critical for children, especially girls, to be expose to successful female role models on a regular basis. While successful women in public and political positions are exemplary role models for students

Focusing only on girls’ education.

on the other hand, will not result in empowered women unless educators trained and are enthusiastic proponents of gender equality. Anyone who educates a girl nearly invariably empowers her.

Major components of women’s empowerment 

• Women’s sense of self-worth.
• Their right to have and determine choices.
• Their right to have access to opportunities and resources.
• Their right to have the power to control their own lives, both within and outside the home. 
• Their ability to influence the direction of social change to create a more just social and economic order, nationally and internationally.

The above components are applicable to the economic sphere,where women’s economic empowerment can be archive by strength their legal status and rights and ensure their voice inclusion and participation in economic decision-making.

Expanding women’s economic opportunities means more and better jobs for women across a wider range of sectors.

A business climate that supports women in starting management and entrepreneurial skills a financial sector .

Which commercial banks and microfinance institution provide women with effective access to a range of financial services and products tailored to their needs, including especially credit and savings instruments and in times of high food and fuel prices, greater livelihood security for women, especially in rural areas and vulnerable environments.

Women Empowerment scheme –

• Beti Bachao Beti padhao scheme
• working women hostel
• Mahila E-Haat scheme

• Archive -One Stop center scheme
• NIRBHAYA
• Mahila police volunteers
• NARI SHAKTI PURUSKAR
• LADLI SCHEME
• BALIKA SAMRIDHI YOJNA
• DHANALAKSHAMI YOJNA
• SWADHAR Greh
• Mahila shakti kendras
• UJJAWAL Scheme

Social media marketing  

Social media marketing  is a form of digital marketing that leverages the power of digital marketing that leverages the power of a social media network to achieve your marketing and brand goals .

This marketing requires an evolving strategy with measurable goals included .

• Maintaining and optimising  your profiles.
• Uploaded pictures, videos ,stories and live video that represent your brand and attract an audience .
• Responding to comments, shares, likes and monitoring your reputation .
• Following and engaging with followers ,customers and influencers to build a community around your brand .

Social media is also includes paid social media advertising ,where you can pay  to have your business appear in front of a large volume of highly targeted users.

The five pillars of SMM

            strategy 

            Planning and publishing 

            Listening and Engagement 

             Analytics and Reporting

           Advertising 

Strategy 

The first step is to think about your social media strategy .

What are your goals ? How can social media help you achieve your business goals ? Some  businesses use social media for increasing their brand awareness ,others use it for driving website traffic and sales .Social media can also help to engage your brand ,create a community and serve as a customer support channel for your customers .

Which social media platform do you want to focus on? the major social media platforms are facebook ,instagram, twitter ,linkedin, pinterest youtube, snapchat .When you start out it’s  better to pick a few platforms that you think your target audience is on than to be on all platforms .

What type of content do you want to share ?

What type of content will attract your target audience best ?Is it an image, video,or links ?Is it educational or entertaining content ? 

To help you create a great social media strategy ,here is our long- form ,step-by-step guide on creating a social media strategy and social media marketing plan .

  2. Planning and publishing 

  Social media marketing for small businesses usually starts with having a consistent presence on social media .Approximately three billion people use social media. 

Publishing to social media is as simple as sharing a blog post ,an image ,or video on a social media platform . it’s just like how you would share on your personal facebook profile .

but you will want to plan your content and publishing content on timing you maximise reach on social media .

There are now a variety of social media scheduling tools ,such as a buffer publish that can help you publish your content automatically at your preferred timing .This saves your time and allows you to reach your audience when they are most likely to engage with your content.

3. Listening and engagement 

As your business and social media following grow ,conversations about your brand and comment on your post ,tag you in there on your social media posts or message directly .

People might even talk about your brand on social media without letting you know .

so you want to social media conversation about your brand .

you can manually check your all your notification across all the social media platforms but this isn’t efficient and you won’t see posts that didn’t tag your business’s social media profile .you can instead you can use a social media listening and engagement tool that aggregates all your social media mentions and messages,including posts that didn’t tag your businesses social media profile .

 4. Analytics and reporting 

Along the way, complete your last three steps and you will know how your social media marketing is performing .

Are you reaching more people on social media according to last month? so how many people used your brand’s hashtag on their social media posts ?

To get more in-depth analytics information about your account and compare other accounts ,so you can use the wide range of social media analytics tools available ,such as buffer analysis. 

 5. Advertising 

When you want more funds on social media marketing ,you can consider social media advertising .

so social media ads help to improve your audience 

Social media advertising platforms are so powerful nowadays that you can specify exactly who to display your ads to. You can target audiences