Basics of digital marketing

Digital marketing has become most of the demanding term recently. Every one has adopted digital marketing activities. Every kind of business is adopting digital marketing. It is a process to promote your product as well as services. The basics of digital marketing also referred to as the types of digital marketing.

What is digital marketing ?

Digital marketing also kind online marketing is the promotion of brands to connect with the potential customers using the internet and the other forms of digital platforms. Secendly include social media email marketing  and web page advertising and also text multimedia messages as a marketing channels

 A marketing campaign involves digital communications called digital marketing.

Why is digital marketing important ?

Basics of digital marketing

Any type of marketing can help your business as well as services. However digital marketing has become increasingly important because of how accessible digital channels are. In fact there were  5 millions internet users globally in april 2022.

So, many reasons of why digital marketing is booming.

It is learn important to about the basics of digital marketing

With traditional technics of marketing your efforts are in limit to particular demographics. However with digital marketing your presence can be go through globally hence reaching a wider audience.

Digital marketing has minimal upfront costs making it an effective technique for small businesses. 

basics of digital marketing

Types of digital marketing


The first and most inexpensive part of basics of digital marketing. SEO which stands for search engine optimization. Firstly, It is one of the simplest ways to increase a brand visibility. Secondly, SEO is organic way of gaining traffic. Thirdly, It is through the bots that google or any other search engine users that indexes the content. The bots crawl the web and using various algorithm they analyze the content index and then decided which order the content would appear in the search reasults.

Content marketing :

Content marketing is a strategic approach focused on creating and also distributing valuable relevant and consistent content to attract and then retain a clearly defined audience and ultimately to drive profitable customers action. Marketing is impossible without great content.

Educate your lead and prospects about the product and service you offer.

Boost conversion as well as build relationships between customers and business that result in increased loyalty. Create a sense of community around brand now let’s look at the various  types of content marketing

Social media marketing :

social media marketing platform is powerful way for all types of business. This platforms reach prospects and customers. Social media marketing is a form of digital marketing that leverages and also the power of popular social media networks to archive your marketing branding goals. Increase brand awareness the visual nature of social media platforms allows your visual identity across vast audiences and improves brand awareness its one to one communication an its best. You can manually check your notification across all the social media platforms. You can instead use a social media listening and engagement tool that aggregates all your social media mentions messages including social media posts that did not tag your business social media profile.

Email marketing

Email marketing drive customers loyalty at every stage of the buyer journey. email marketing is necessary tool to use alongside sales. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.


SEM (search engine marketing) is the most effective way to grow your business increasingly in a competitive market place and increase your ranking on search engines like google. Is the practice of marketing a business using paid advertisements that appear on search engine result pages. Search engine marketing is a great way to grow brand awareness and increase sales. This is to drive higher volume of traffic to your site which you can then convert. They are the main way to show up the top of result.

Paid results displayed on the top of the page.

Affiliate marketing:

Affiliate marketing is to promote the other people’s product for return small commission. The third party publishers are affiliates and commission fees incentives them to find ways to promote the company. A company running an affiliates program can track the links bring the leads and see how many covert the sales. E commerce merchant wanting to reach wider base of  internet users and shoppers hire a affiliates. The hired affiliates then communicates and promotes the products offer on the e commerce platforms to networks. This platform is simply one of the most powerful way to generate the income online.

Affliate marketing is an opportunity any one can take advantage and also easy to get started.

Affiliate marketing can be a great choice for online entrepreneurs  and bloggers.

Pay per click advertising:

PPC is an online advertising model in which an advertiser pays a publisher every time he clicks on links. Paid advertising is big business.The PPC ads determine your campaign. This are two types Flate rate ppc and Bid based ppc,

Flare rate PPC : In this model the advertiser and publisher agreed upon a fixed amount that will be paid for each click. The publisher has a rate card list the pay per click within different area of their web site on networks.

BId based PPC: Advertisers signs a contract allow them to compete against other advertiser in a private auction hosted by publisher more commonly advertising networks. All bids for the keyword that searches the Geo location the day and time of search.

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