Digital marketing refers to the use of digital technologies to promote as well as market products or services through various digital channels. For example search engines, social media platforms, email, mobile apps, and websites. The aim of digital marketing is to reach and engage with a target audience, increase brand awareness, and generate leads. It ultimately drives conversions and revenue.

Futher are some of the important components of digital marketing:

Digital Marketing- Search Engine Optimisation (SEO)

First component is SEO. It is the process of optimizing your website to rank higher on search engine results pages (SERPs) for relevant keywords and phrases. SEO uses various techniques and tools like keyword planning, on-page optimization, creating a link, and content creation. The ultimate goal of SEO is to increase organic traffic to your website and improve your website’s visibility on search engines.

Digital Marketing-Pay-per-click (PPC)

Secondly, PPC is a kind of digital advertising. PPC ads can be displayed on search engine results pages, social media platforms, and other websites. However the advertisers pay each time if someone clicks on their ad. Google Ads is one of the most popular PPC advertising platforms. It allows businesses to bid on keywords related to their products or services and display their ads to potential customers.

Digital Marketing- Social Media Marketing (SMM)

Thirdly, SMM involves using social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube. They promote products or services, engage with customers, and build brand awareness. Social media marketing can be done through organic or paid campaigns. In addition various tactics like content creation, influencer marketing, and social media advertising.

Digital Marketing- Email Marketing

Fourthly, Email marketing involves sending targeted messages to a list of subscribers with the goal of building relationships. It creates traffic and increases sales. Moreover, an effective email marketing campaigns require a strong email list. In edition, it personalized messaging, careful monitoring of open rates and click-through rates.

Digital Marketing- Content Marketing

Fifthly, This term of marketing involves creating content, on specific topics and sharing it with people. Content can be on a brand per-motion awareness, mankind. It can be an article, blog, video, ebook, and many more. The aim of content marketing is to educate, inform, and engage with potential customers. Helpful in building trust and authority in the process.

Digital Marketing- Affiliate Marketing

Finally, Affiliate marketing involves where affiliates receiving commissions from an external website to create traffic, promote the business, and products visit. Signup for each sale made through the affiliate’s unique link. This can be a cost-effective way to reach a wider audience and drive sales.

Digital Marketing has several advantages over offline marketing methods, including:

we are rapidly updating with the emergence of new trends, new technology, services, issues, as well as needs. With the help of digital marketing, opportunities are keeping customers up-to-date on the latest market trends. The customer has immediate information access to new product launches. With the help of internet marketing, we can make good relations with customers via electronic channels and by posting feedback. This can help to spread your business, brand, moreover your company or products globally. In addition, we can attract new customers and build strong and long-lasting relationships. On the other hand offline marketing is time consuming as well as limited access.

Cost-effectiveness:

Digital marketing can be more affordable other hand traditional marketing methods. It allows small businesses to compete with larger companies. Now, the brand or companies can connect with the audience globally at their fingertips.

Targeting:

Digital marketing allows businesses to target specific audiences based on demographics, interests, behaviors, and more. It ensures that marketing messages are reaching the right people soon.

Measurability:

Digital marketing campaigns can be easily measured and analyzed. Moreover it allows businesses to track their return on investment (ROI) and make data-driven decisions.

Flexibility:

Digital marketing campaigns can be easily adjusted and optimized in real-time. In results, businesses respond quickly to changing market conditions.

In the conclusion:

To conclude, Digital marketing is utterly important part of modern day-to-day marketing strategies. However the treditional marketing methods are so old. By leveraging the power of digital channels, businesses can reach a wider audience, increase brand awareness, as well as drive conversions and revenue. Because of SEO, PPC, social media marketing, email marketing, content marketing, and affiliate marketing, or a combination of these tactics. Internet marketing offers businesses an effective and cost-efficient way to grow their brand and achieve their marketing goals soon.

                   Who are we?

We are a digital transformation profession and software development company. Also we have a powerful digital solution that meets today’s needs and gives new opportunities to tomorrow. If you find a software development company ,than you can count us   

However, On this page you can find the small part of  projects that we actually designed. 

 Some of software  development services offered by us 

So our experts provide the best services to our customers.

• Software consulting- Our professionals will evaluate ,analyze, explore and provide a wide range of solutions.

• Custom software development-  Our development team is  strongly focused on customer -oriented solutions.

•  Enterprise software solution–  Our team mainly offers the best software solution that will meet our business needs .

• Offshore development center -The software team provides the highest qualities  and innovative software solutions at the most economical rates.

• Software integration-Our experts team provides you with data integration ,reliable API, and micro services to improve your services .

• Maintenance and support-Our Software development professionals offers 24*7 support and maintenance services for our clients .

                  Our Methodology 

Being one of the best software development companies in India ,also we provide fully cycle software development services to our estimated customer .our process includes. 

ERP software development-This process also will help you minimize  the operation cost ,improve production ,increase efficiency and streamline your business process .

Software QA and testing- We put an expert  QA team in the loop so that you can make sure your custom software application runs across all browsers and screens .This is done from the initial stage of the software development process.

Migration and upgradation -Our software developers  experts are always ready  to help you to region your existing software to another platform or  upgrade its present version to the latest one .

Software product development- Also you can be assured to get the best only as our development team has created many successful SAAS products that effectively resolve many complex business problems . 

   Technology and platform we work with him  

web

Front end 

Back end      

Mobile 

platforms

Our advantages

• High value for money -Because Our company hires highly qualified and educated IT experts . 

• low attrition rate- Our personal turnover rate is 12% per annum .The risk of losing key people on your project is low ,and thus we provide knowledge in your projects and save your money.

• Easy to work with-We are comparatively small and flexible ,and our management is open to new ideas. we provide maximum knowledge in your projects and save your money.

• Advanced–  Moreover ,Reaching a new skyline is our motto and one of our company values.

  Our software development process 

The stages and process for custom software development

Digital Marketing

Digital Marketing is the process to promote the product or services though any digital devices. These devices like computer, Laptop, Mobile phone etc

Benefits of Digital Marketing are so many, like, In it we are working 24/7. It is budgetable marketing as compared to traditional marketing because in digital marketing the running ads are budgetable, in traditional marketing the ads are very expensive. 

In digital marketing we are reach globally, because the running ads are show in all over world. The another benefit of digital marketing is ROI(Return On Investment) in it the profit is 2*,3*,4* are more from are investment. In digital marketing we run ads in different platform like Facebook, Instagram, YouTube, Google.

In digital marketing, we can target the audience. Digital Marketing is Remarketing and Retargeting platform. Remarketing platform means we collect the customer data for show the back to back ads to connect with us. Retargeting platform means the customer previous accessed our website so that we can easily contact with all customers.

Key components of Digital Marketing

SEO(Search Engine Optimization), SEM(Search Engine Marketing), SMM(Search Media Marketing), ORM(Online Reputation Management), Content Marketing, EMail Marketing. In Digital Marketing there are two types of Keywords: the first one is Informational Keywords and another one is Navigational Keyword. The Informational keyword also calls Short Tail Keywords and Navigational Keywords also call Long Tail Keywords.

SEO key component is to help get traffic from free and organic search engines. SEO helps to improve our website position. There are two types of SEO. The first one is On Page SEO and another one is Off Page SEO. SEM key components help to increase the visibility of a website in search engines.SMM key components help to build social networks and share information.ORM key components help to respond to any negative or false comments on websites and social media.Content Marketing key components help to attract an customer by sharing article,videos and other media. And the last onEMail Marketing key components help with digital marketing that use email to promote a business product.

Use of Digital Marketing is globally maximum people use mobile and search online before buying so digital marketing helps to more easily target their customer online and mobile. In it we can easily target customers. Digital marketing our investments are low and get a high rate of investment.

In 1990 digital marketing was used for the first time.The digital age took off with the coming of the internet of the Web 1.0 platform.The Web 1.0 platform allowed users to find the information they wanted but did not allow them to share this information over the web.

Types of Ads.

The first one is Digital Devices ads. The second one is Digital Content Platforms. The third one is Digital Media. The fourth one is Digital Data. The fifth one is Digital Technology.

Marketing refers to any activities that a company uses to promote its product and improve its market value. In order to be successful marketing required a combination of ads, sales and ability to deliver goods to the end coustomer.

Digital marketer require strong writing skills along with data analytics and social media skills. You also want to take courses in digital marketing. You need to be skillful in communication to effectively tell your product story to your consumer base. Data analytics skills are important for understanding how well your performing company is and where they can be improved.

Marketing has always been about connecting with your customer in the right place and time.Today you need to meet them where they are spending time on the internet.Digital marketing also called online marketing refer to all marketing efforts on the internet.It has expanded its reach to almost every digital device like computer, laptop,smartphone etc.On present time every business is going digital be it a tech big or small business.So, that everyone first prefer to going online.Every ads we see today on our phone and other digital platform when we entry any website this is part of Digital Marketing.

SEO

SEO Stand for Search Engine Optimization. It is a digital marketing key component. Basically the main purpose of SEO is to generate organic traffic on your website. By the use of SEO it is very easy to rank websites in google platform. SEO takes 5 to 6 months but it works.

Definition:

SEO is the process of improving the ranking of a website, web page, or other content on a SERP (Search Engine Results Page) 

Types: 1. On Page SEO

            2. Off Page SEO

1.On Page SEO- It  means optimized web pages for search engines so that web pages can easily crawl them and index them suitably. On-page SEO includes focus keyword,  title, meta description, headings subheading ,Image  etc.

2.Off Page SEO- It refers to actions taken off your website. Like backlinks and mentions on other sites. In off page seo totally work on backlinks, our website links paste on other websites by user id. 

Benefits of SEO- 

1. Improve customers experiences

2. Increase brand visibility

3. It is long term strategy 

4. Boost organic traffic

5. 24*7 working

6. Help to rank websites.

Advantages- SEO helps to bring organic search traffic to your websites. It increases brand awareness. SEO helps to optimise websites for mobile users. It helps to build trust with users and customers. 

Disadvantages- SEO mistakes could easily kill your startup and with it there are no guarantees of almost anything. It takes a very long time to show results and positive ROI

In the future everything is digitalized. At present, if we are thinking of buying something, first of all we do this thing on google platform and we gain some knowledge of the products. Google gives us four or five different platforms in the same product and the rate is also different in every platform. Then viewers start to buy products in online marketing. So in the future digital marketing is very needed. 

The digital marketing industry is a rapidly growing field. More and more people are turning to online marketing to gain the exposure they need to succeed in the business world. There are many different types . The digital marketing industry , such as SEO, PPC, social media marketing, etc. 

It is all about reaching a specific audience with your message and it’s easier than ever to reach that audience with these digital marketing techniques. In the digital age, it’s important to know the basics .The digital marketing industry You need to be aware .

 What digital marketing is and why it’s important.

This is a method of promoting your company, product, or service online. It can be done through text, images, videos, or links. This is an effective way of getting your message across to a large audience in an efficient and cost-effective way.

This is the buzzword of the day. Everyone wants to know how to market their business online, but what’s the best way to do it? It is different strategies and tactics that can be used

Today, the digital marketing field is a booming one. They are so many opportunities for businesses to grow and expand their reach. 

A variety of ways to market your business online

There are a variety of ways to market your business online, from social media marketing to email marketing to blogging. The benefits of digital marketing are many, but some of the most important ones are:

Firstly-increased customer reach

– increased sales and revenue

– increased brand awareness

– increased personal income

– increased employee engagement

– increased customer retention

Digital marketing is a popular marketing strategy

This is a popular marketing strategy because it is cost effective and can be done in a short amount of time. A digital marketing campaign usually consists of four parts

It has a lot of benefits that make it a great way to market your business. It provides the ability to reach more people with less cost, while also being able to target a specific audience with ease. It can also provide results much faster than traditional marketing because it’s easy to measure and track marketing efforts. It helps with brand awareness and has many other benefits:

This is a form of marketing that includes technology, especially the Internet. It uses digital tools to create and deliver marketing messages to consumers. Digital market can be broadly divide into online marketing, mobile marketing, and direct marketing.

 digital marketing is used by businesses of all sizes.

Digital marketing is marketing and advertising that uses digital technology such as the internet, mobile devices, social media, or a combination of these to reach consumers. It is a powerful way to communicate with customers and prospects. It allows businesses to target potential customers at their most engaged time of the day, when they are in the market for your product or service. This is an essential tool for any business, no matter the size or industry

This type of marketing is also cost-effective for businesses because it doesn’t require an in-person experience with a potential customer. The best thing about digital marketing is the ability to tailor your message to the specific person. With digital marketing, you can make your message as personal as possible.

Digital marketing is a very popular and effective way to reach your audience

This is a very popular and effective way to reach your audience. It’s a great way to connect with people who are interest in your product or service. It is also a cost-effective way to reach people because it takes less time and money to get the same results. There are many benefits of digital marketing, but it’s important to remember that it is not just about sales and making money. It can also help you build your brand, gain more customers, and generate more leads.

It has been around for years, but it is becoming increasingly important to businesses. With the popularity of social media platforms like Facebook, Twitter, and Instagram, it is becoming a must-have for every business. There are many benefits to digital marketing. It allows you to reach a large audience and it allows you to be your own boss.

Website marketing

A website is the centerpiece of all digital marketing activities . It is a very powerful channel on its own ,but it is also the medium needed to  execute a variety of online marketing campaigns. The website should represent a brand product and services in a clear, memorable way. It should be fast, mobile friendly, and easy to use .

Social media marketingA

Social media has been becoming more and more popular as a marketing tool for businesses. The social media marketing process can be very confusing, especially to those who are new to the marketing process and Here are some helpful tips to help you get started with social media marketing. 

It is a great way to reach out to your target market and increase your brand awareness. It’s also a way to build up your personal brand. It can be used to promote products, share content, and attract customers. You can also use social media marketing to create a community of followers or friends. The main goal of social media marketing is to increase your engagement and build your brand awareness.

Define your marketing goals

Digital marketing is a wide-ranging field. So it’s important to establish your goals before starting a digital marketing campaign. For example, do you want to build brand awareness? Acquire new customers? Focus on retention and customer loyalty? Outlining goals helps you tailor your strategy and budget to maximize your impact.

Digital marketing is the component of marketing  that uses the internet  and online based technologies such as desktop computer ,mobile and other social media platforms to promote a product and service . Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing.As digital platforms became increasingly incorporated into marketing plans and everyday life and as people increasingly use digital devices instead of visiting physical shops digital marketing campaigns have become prevalent, employing combinations of search engine optimization , search engine marketing ,social media marketing ,content marketing have become commonplace .Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones callback, and on-hold mobile ring tones.The extension to non-Internet channels differentiates digital marketing from online marketing .

Why is important?

Any type of marketing can help your business thrive. However, digital marketing has become increasingly important because of how accessible digital channels are. In fact, there were 5 billion internet users globally in April 2022 alone.

From social media to text messages, there are many ways to use digital marketing tactics in order to communicate with your target audience. Additionally, digital marketing has minimal upfront costs, making it a cost-effective marketing technique for small businesses.

Types

Search engine optimization 

There are as many specialisations within digital marketing as there are ways of interacting using digital media. Here are a few key examples of type of digital marketing tactics .

Search engine optimization, or SEO, is technically a marketing tool rather than a form of marketing in itself.

Website Marketing

A website is the centerpiece of all digital marketing activities. It is a very powerful channel on its own, but it’s also the medium needed to execute a variety of online marketing campaigns. A website should represent a brand product and service in a clear and memorable way. It should be fast, mobile-friendly, and easy to use.

Pay-Per-Click Advertising

Pay-per-click advertising enables marketers to reach Internet users on a number of digital platforms through paid ads. Marketers can set up PPC campaigns on  Bing, LinkedIn, Twitter, Pinterest, or Facebook and show their ads to people searching for terms related to the products or services.

Content Marketing

The goal of content marketing is to reach potential customers through the use of content. Content is usually published on a website and then promoted through social media, email marketing, search engine optimization, or even pay-per-click campaigns. The tools of content marketing include blogs, ebooks, online courses, infographics, podcasts, and webinars .

Social media marketing 

Social media is a great way to reach a specific, targeted audience and connect directly with customers, potential customers, and partners. Which social media platform(s) you use depends on who you want to target. Facebook is still the largest social media platform worldwide. Twitter is still popular with B2B buyers. Instagram and TikTok are incredibly popular with millennial and Gen Z consumers, and LinkedIn is a great place to connect with B2B buyers in the early stages of the buying cycle.

is a great way to reach a specific, targeted audience and connect directly with customers, potential customers, and partners. Which social media platform(s) you use depends on who you want to target. Facebook is still the largest social media platform worldwide. Twitter is still popular with B2B buyers. Instagram and TikTok are incredibly popular with millennial and Gen Z consumers, and LinkedIn is a great place to connect with B2B buyers in the early stages of the buying cycle.

How does digital marketing work?

There are a number of ways to approach a digital marketing campaign. As a digital marketer, you have in your toolbox a wide range of tactics, strategies, and channels that can be employed to connect with your audience. Generally speaking, digital marketing campaigns involve several common steps:

1

Define your marketing goals

Digital marketing is a wide-ranging field. So it’s important to establish your goals before starting a digital marketing campaign. For example, do you want to build brand awareness? Acquire new customers? Focus on retention and customer loyalty? Outlining goals helps you tailor your strategy and budget to maximize your impact.

2

Identify your target audience

Whose attention are you trying to get? The more details that you can find out about your target audience (age, location, income, etc.) the easier it will be to determine how to connect with them.

3

Identify the right marketing channels and marketing tactics

Now that you know who you want to reach, you need to decide how (and for how much) you want to reach them. Suppose you’re a B2C digital marketer trying to connect with younger customers. In that case, you might allocate more of your budget to social media advertising on specific platforms rather than put the majority of your efforts (and money) into blog publishing.

4

Develop and optimise content and messaging for each channel

Analyse your data and try to find out as much as you can about your audience. For example, if you know that your customers prefer browsing on their phone versus a laptop, the content they receive will need to be optimised for mobile viewing. But that may not be enough. Customers interact with brands across a variety of channels in a nonlinear fashion. So you need to make sure that every piece of content has a consistent brand voice and messaging. Consistency prevents confusion about what your brand is and the value you provide.

5

Campaign measurement across key metrics

Measure across key metrics and iterate based on those results. If you don’t measure your performance based on the key metrics you defined earlier, how will you know whether the campaign is doing well or continuously improving? Measuring results over time ensures that you’re connecting with customers, driving loyalty, and building brand advocacy.

Now we discuss the difference between blog and vlog. In addition we also discuss about some benefit of vlog and blog. Both are very important tools of marketing in their own field. When we publish any blog or vlog both of their platforms are some similar. blog and vlog are similar to a website where we can search any topic and find many contents. Both are good sources to generate income.

EXPLAIN BLOG

Blog are similar to websites and hosted on the internet.  Nowadays blog or vlog both are very important tool of marketing. Blog are used for the purpose of posting any personal advice or advertising goods of any product or company or any other information. There are various features of blog like photos, animations or many types of fonts or texts which make our content more attractive. In other words blogging is known as publishing some meaningful information on website in form of text, images, graphics. Blogs are mostly hosted on websites similar as.  

BLOGGER

WORDPRESS

DRUPAL

These are some most popular platforms to host blogs.

SOME BENEFITS OF BLOG

1. INCREASE TRAFFIC ON WEBSITE -If you have a website of your business and you want to increase traffic on it, firstly create a blog on your business or any product and write all about your company or product and tell the benefit of it and why it is good for us. Posting a blog with good information about a company or any product through content helps to increase traffic on the website
2. PROMOTING – Another key point you can easily promote any product or business through blog. Always create informative eye catchy blogs. It will help you to introduce new interested audience
3. STRONG RELATION WITH CUSTOMER-If your customer is finding a solution at this time blogging is a way to help your audience. It is a way to make strong relation with customer.
4. MAKE ONLINE BRAND- The other most important advantage of blogging is you make an online brand. Adding daily blogs of your business helps to create a brand.
5. EARN MONEY- Once you become a good blogger you get an easy source of good income

EXPLAIN VLOG

The word vlog are similar to where content related to any business or product promotion delivered in video format it is differ from blog. Firstly edit the vlog and make it a visual content then posted on any platform. To create a good vlog you need high quality cameras, costly equipment, or microphones Making vlogs are inexpensive but the cost of buying video making equipment is much more expensive. Mainly these platforms vlogs are hosted on.

FACEBOOK

YOUTUBE

INSTAGRAM

DAILYMOTION

These are some most popular platforms to host vlogs.

SOME BENEFIT OF VLOGGING

1. CONNECT WITH PEOPLE- At first through vlogging you can connect with many people on social media platforms it helps to promote any business or product vlogging attracts customer interaction.
2. KNOWLEDGE GAIN- Many vloggers make informative and knowledge related videos. People search many keywords to find informative videos. YOUTUBE is one of the most popular platforms where you can find any informational video.
3. PROMOTING- Vlogging is also part of marketing strategy. If you run any online selling site you can promote through vlogging by explaining all about your business in video.
4. RANK IN SEARCH RESULT- The another advantage of vlogging is when someone searches related to your business there is a chance of showing your video in top results.
5. EARN MONEY-The bigger benefits of vlogger is once your video has been viral and you become a popular vlogger you get a good source of income and most importantly many big companies paid to popular vloggers for promoting products or services.

Many ways to ensure the reliability of exams .Secure your online exam with a powerful platform . Prepare online exam with a unique set of questions for each respondent use various questions-drawing algorithms. Block respondent from going back questions.

We have concluded that the smart online examination platform is a much viable solution to the existing platform for conducting the exams.

The  platform is smooth.To use with a translations flow of information .In the most school ,the online technologies for course delivers exams .The exam proctoring were new to faculty .They were thrown into the unfamiliar platform without much need training.

Online examination:Everything you need to know about necessary 

Online is also known as a e-examination .The enable examiners to conduct exam using .The internet or a company wide internet for remote candidates. It require candidates to answers questions with in pre-decided time frame .The test window collapse once the exam over and institute get real  time reports. let see type of online  is best platform. when you provide best services . login to the website and fill the form .

Firstly       give your username 

Secondly give a password .

Thirdly      give your phone number 

Then the website has been mails to you and gives roll number and gives complete detail about the online exam platform .Student follow this information  and instruction give exams .  Platform provide best design questions papers

Every question papers  given multiple answers and you choose the right answers. Then students complete the exam and submit. Platform after exam student paper according to a result sheet and send the student E-mail address

Secure platform for online exam platform.

Online has been around for a while ,but they are not without their flaws. Many people  with struggle with taking exam on the paper . They cannot be certain they will get the same questions and answers .This is where an online exam comes in the handy. If you are struggling to take an exam online.

You can use always secure platform . A secure platform for an online exam is a vital part of the education process .The platform should be user friendly and easy to navigate .while still protecting students from any potential threats .

It also be compatible with all devices and have a convenient mobile app. Online exam platform is becoming a major source of income for students in the United states.

The exams are held on a secure platform to ensure that the information on the online platform remains private. The platform also provides multiple security options for each student. Which allow for a more efficient and secure platform for students. 

Types of online exam

There are many different types of online exams that students can take. They are multiple choice, while others are essays or short answers. Some types of online exams are graded in a matter of hours. It take weeks to grade. The online exams are grad machines and others human beings.

There are exams that you can take at your home, office, or school .The exams that you can take online. When it comes to online exams. They are two ways to take an exam: synchronous and asynchronous. Synchronous exams have a time limit .

You have to complete the exam in that time frame. With asynchronous exams, you can do the exam. whenever it is convenient for you and the time limit is not set.Some types of online exam Such as:

Firstly Semesters and entrance exam 

Secondly Coding /programming and assessment 

Thirdly Mock  practices test 

Fourthly Open  books test 

Fifthly Competitive exam and contest 

Conclusion of online exam platform 

It is a great time working with you on the online exam platform .I feel as able to create something amazing together. I am very proud of what we achieve . This project will help student in the future .The online exam platform is a wonderful platform way to provide access to the student faculty .

It has been helpful in many ways including student to complete their exam from anywhere in the world .It providing a way for student to get around the difficult grading process. It is an easy way for students to access their grades online.  

Content marketing is a strategic way of marketing where you create valuable and informational content. This marketing strategy is used to attract the audience by making blogs, social media posts, emails, videos. These are some ways of content marketing and its help to generate more leads and  help to target our focused audience. If you regularly use content marketing and make a great relation with your audience when a  customer is interested in your product they are more happy to buy a product with you because of your brand awareness and informational content. In short, the traditional market pitching about your service or product but in content marketing we delivered informational and valuable content to our targeted audience that make our audience more clarify. Like it is another form of digital marketing.

TYPES OF CONTENT MARKETING

1. BLOG POSTS – Blog posts are a popular type of content marketing. By making informational blog posts you can attract traffic to your website and it helps to generate more leads.
2. EMAIL- It is another type of content marketing. Where you make newsletters or any informational mail and share with your targeted audiences.
3. SOCIAL MEDIA – It’s also known as a popular way of content marketing. In social media there are many popular platforms with billions of users. You can find your most targeted audience on social media platforms. You can also share your content in social media posts.
4. VIDEOS – The next is video content. The best thing is video content where you can easily explain your product or any service by yourself. In fact you can share your video through blog posts, email and social media.

SOME STRATEGY OF THIS MARKETING

Whenever you start content marketing the first thing is you know the strategy of this marketing. A great content strategy will attract your target audience.

• FIND TARGETED AUDIENCES

Firstly find your targeted audience. It helps you to deliver your content to targeted audiences and generate more leads

• SOLVE YOUR AUDIENCES PROBLEM

When your audience faces any challenges the video is the best method to solve or explain your product or service.

• MAKES IT MORE UNIQUE

Many or other companies are similar, providing the same as our product or services. That is why always making your content unique. It attracts the attention of more audiences.

• CHOOSE PLATFORM TO DELIVER CONTENT

Whenever you deliver your content, first find your platform where you want to deliver your content to your audience. It is more important  to find targeted audiences. Many social media platforms where we find our audience or deliver content.

• SHOW VALUE OF YOUR PRODUCT/SERVICE

Whenever you create content, always remember to show our company benefits to your audience. It takes more attention from customers and makes them more interested in our company.

BENEFIT OF CONTENT MARKETING

• MORE ONLINE TRAFFIC

If you regularly update your content and are more active in social media then you are connected with more customers but always create more informational and value content and always define your Speciaility and any offers.

• MORE CUSTOMER ATTACHMENT

If you make good attachments with customers that means more chances of repeat customers. Always clear doubt of your customer related to our service or product . It makes good attachment with customers

• IMPROVE COMPANY REPUTATION

By content marketing you can improve your company reputation. If people are looking for and your content is informative and helpful or engage them. Then highly increase the chance of closeness of customer relationship and it effect on improvement of company reputation.

• LOW MARKETING COST

The best part is the cost of this marketing is not too high compared to traditional marketing and it also depends on how much you want to spend on it.

In our daily life social media plays a very important role. There are too many social media apps like Facebook, Twitter, telegram etc. All social media apps are growing day by day. Same here the Instagram users are also increasing daily. It is a user-friendly app. In this app we can share images, videos and also we can connect with many people from any  place through the Instagram app. There are search profile options in Instagram in which we can find any person by their username if the person was a user of this app.

SOME USE OF THIS APP

Through the Instagram app we can make many new friends and also we can see their daily posts like any photo, video, news or many other things if they post. Through the app we can see new posts, latest news and also gain our knowledge. On this app we can chat with people and we can do video calls with our friends. through the app you can search many things according to your interest. In the search option you can find many pages. When you search any page by your choice then they show you many pages related to your keywords. After that you can find the best page according to your choice.

SOME EXAMPLE OF INSTAGRAM

Like if you are interested in shopping there you can see many pages related to your search. You can see many shopping pages where you select the best page for you by seeing their posts. You can also search about any product or any services. For example if you search for natural products then you will show many pages related to natural products. If you are thinking about buying any natural product there you see many pages selling there natural products you can easily buy these products. In search option you can also find places or etc.

The other main option in Instagram are reels where you see short time videos. The maximum length of these videos are 30 seconds. You can see these videos on Instagram in the reels option where you see a lot of videos. The Instagram reels option is mainly used for entertainment. Many people or artists post their videos on Instagram. Many videos are knowledgeable in Instagram reels. You can also gain your knowledge by seeing these videos. We can also make reels and post them if you are interested. You can see many other options on Instagram. But these are some mostly used options in this app.

HOW TO USE INSTAGRAM

Whenever you open app you will see new posts from the account you follow on instagram

HOME- Firstly you visit in home page of the app where you see all new activities posted by your friend.

SEARCH AND EXPLORE- In this option you can explore many interesting posts or you can search any user by its username.

SHOP- Here you see shopping and fashion related posts from here you can buy these products.

REELS-In this option you can see a short time video. In these videos people show their creativity and any best part of her business or any entertaining reels.

ADVANTAGE OF THIS APP

At last we discuss some advantages.

1. FREECOST OR USERFRIEDLY- The application is free of cost. People can make their account in free of cost.
2. SHARING DATA OR INFORMATION- You can easily shares any photo, Video, or any other information to your friend.
3. HELP IN MAKING BRAND- If you any brand owner you can promote your brand through sharing posts or reels.
4. EARNING WAY- You can earn through this app. You can easily earn money through selling product or any brand sponsoring or many other ways.
5. INCREASE CONTACT- It is a popular social media platform. Here you can connect with many user and it helps to promote your brand to your audience.

Online shopping occurs when a customer buys through a digital platform .An example Of such a platform is “bikerringshop.com” . Online biker ring store form Thailand you do not have to live in this country to get one of the product the store sells .But global coverage Is one of the major benefits . because it is simple buying and selling of goods And services using the internet.

This is a form of electronic commerce which allow  consumers to directly buy goods or services from a seller over the internet web browser or a mobile app and consumers find a product of interest by visiting the web site .Customers can shop online using a range of different computers and devices ,including desktop computer ,laptops ,tablet computer and smartphone.

Different types of online shopping in India

Firstly         Search based online shopping 

Secondly    Browsing based online shopping 

Thirdly        Interactive online shopping

Search based online shopping

Search  based shopping saves time.The search to checkout the time is the least of as compared to other shopping formats. A detailed description of item is available along with color and size variations .However availability of reviews and price offered from different seller on the same item makes it easy to decide what is buy.It is difficult to grow and get sales for small business because of high competitive price from big brand and the platform’s in house brands.

Browsing based online shopping

The option to choose from is in large number and there is something for everyone On these kinds of commerce shopping websites. product  categories where look more important than utility and are best suited for browsing based shopping.Therefore it is difficult for small sellers because of priority being given to beggar brands and return rates on items being very high.

Interactive online shopping

Interactive shopping is the best if you like the experience of offline shopping and love to interact with like minded shoppers. you would be supporting a small shop instead of  buying from the biggest commerce marketplaces. The discovery of checkout time is very good.You may have to wait to view a certain category of product or may have  to wait a bit for your favorite seller to host the live show but come on,all good things take time right.

Most popular shopping categories

Currently fashion is ranked as the top selling online retail category .nowadays many a famous app where we can shop accordingly and we can buy our  favorite products.Most popular shopping categories such as;

Firstly  Fashion

Secondly  Electronic 

Thirdly  Toys hobby,and diy

Fourthly   Furniture

Fifthly   Beauty, health, personal and household care

 Benefits of online shopping

Many benefits of online shopping here are 10 of most important advantages such as ;

1  Convenience 

2  Better price 

3  More variety 

4  You can send gifts more easily 

5  More control 

6  Easy price comparisons 

7  No crowds

8  No presser 

9  You can buy used or damaged item lower price 

10 Discreet purchases are easier 

 You can get an electronic record of the receipt of your purchases  which makes record Keeping much easier.You get to try things on in the comfort of your own home sometime return are easy. It saves time. 

Disadvantages of online shopping  

1  Negative environmental impact package and gas

2  Shipping problems and delay 

3  Risk and fraud 

4  Less contact with the community 

5  You don’t know exactly what you are getting 

6  Return can be complicated 

7  Unfriendly scammy ,or complicated website

8  Spending to much time in online 

9  No sales assistance 

10 No support of local retailers